The Impact of Marketing Mix on Osmo Probolinggo Mineral Water Customer Satisfaction

In order for the company to be optimal in marketing its products on market, it needs a set of equipment form mix. Kthe concept mix product, price, and distribution as well promotion; is variable used by entrepreneurs so that consumer satisfaction met desires consumers are served. (Swastha, 2005). Lingga Mas wants existing customers maintained, maximized. The research aims analyzeinfluence (element) with satisfaction.A sample 45 people using population technique or saturated sampling. instrument was questionnaire Likert scale measurement. Data were analyzed multiple regression.There significant effect between Marketing Mix Customer Satisfaction Mineral Water Osmo Probolinggo because F count 14,068 > 2.61 (table), sig. 0.000 < 0.05. product t = 2.254 2.021 (t-table) sig 0.030 <0.05, concluded there significant/meaningful effect, price obtained tcount 4.840 (ttable) can significant/significant effect. Distribution has significant/convincing t-count 2.121 0.040 promotion customer no ttable 1.023 0.312 largest Beta Coefficients value, which 0,